Writing
Skilled trades, immigrant entrepreneurship, and the systems that let a 30-person company run like a 100-person one.
September 17, 2026
4 min read
What a $59 Service Call Actually Buys You
Why Berne charges $59 to come out, why that fee disappears when you approve the repair, and what a 90-day labor warranty says about a company doing 7,500 jobs a year.
September 15, 2026
4 min read
How We Automated Ad Bidding for an Appliance Repair Company
Per-channel bids, a capacity gate that turns ads down when the trucks are full, a free LLM gateway for drafts, and Telegram bots. The actual mechanics, from the founder of Berne Appliance Repair.
June 8, 2026
2 min read
What Running 1,000 Orders a Day Taught Me About Running 20 Repair Trucks
Two businesses, two countries, two completely different products. The physics of a service business stayed the same.
May 26, 2026
2 min read
I Hadn't Held a Screwdriver in 20 Years. Then I Built a Repair Company With 20 Technicians.
What four years in the appliance repair trade taught an immigrant founder about transferable skills, loud competence, and starting from zero.